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Feel it! JAKO steps into football boots

Shirt, shorts, socks – and now the boot. With the RS89 and OPURA, JAKO enters the football boot market and finally kits out your team from head to toe. Developed with players, made in Portugal.

3 min read · Shop the story

OPURA and RS89 – the first JAKO football boots
OPURA and RS89 – the first JAKO football boots · Photo: JAKO
2models at launch
3versions: Elite, Team and Academy
250.000+teams worldwide wear JAKO
1989shirts, shorts and socks since
01

The last piece on the pitch

More than 250,000 teams worldwide already wear JAKO shirts, training and teamwear. Only one thing was missing: the football boot. With the launch JAKO closes that gap and completes its promise – kitting out teams from head to toe. The campaign claim says it all: Feel it!

The last piece on the pitch
Photo: JAKO

„Our football boots stand for uncompromising quality, a precise fit and a feel for the game you notice from the very first moment.“

Tobias Röschl, Board Member Marketing & Sales at JAKO
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RS89 or OPURA – which type are you?

The RS89 is made for attacking players: a light, technical upper for more dynamism and exceptional comfort. The OPURA relies on synthetic leather for a particularly precise touch and control in every situation. Both come as Elite and Team versions, and as Academy for kids. A purpose-built JAKO last, tailored to European footballers, delivers a precise fit and high stability.

RS89 or OPURA – which type are you?
Photo: JAKO
03

Designed by players, made in Europe

Through test phases, feedback rounds and the JAKO Athlete Club, amateurs and pros helped shape the boots – a boot for players, not for the showroom. They are produced in Portugal, a region with decades of shoemaking tradition. Instead of international stars, JAKO counts on brand ambassadors like Diyar Acar, Erik Durm and Timo Hildebrand, who share their experience with the new boots.

Designed by players, made in Europe
Photo: JAKO
Feel it! – the campaign for the launch of JAKO Footwear
Feel it! – the campaign for the launch of JAKO Footwear · Photo: JAKO

In detail

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The new JAKO football boots

RS89 for dynamism, OPURA for touch and control – as Elite, Team or Academy for the kids. Add socks and shin guards for the complete look.

RS89 Elite FG/AG
€199.99
RS89 Team FG/AG
€119.99
Socks Allround
Socks Allround
€10.13€12.99−22 %

Ready until the final whistle

OPURA Elite, socks and shin guards – choose a size for each item and add everything to your cart in one go.

OPURA Elite FG/AG€139.99
Socks Allround€10.13
Shin guard River Pro€24.99

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