Company · Since 1989
From a garage to 100,000 teams
It started with a frustration every youth coach knows: the new kits arrive too late. Rudi Sprügel set out to change that – and founded JAKO.
A garage between two rivers
In 1989 Rudi Sprügel started out in his brother's garage in Stachenhausen, in the Hohenlohe region. The name stands for home: JA for the river Jagst, KO for the Kocher. The idea was simple and is still the core of the brand – kit out clubs quickly, reliably and affordably.
„Youth football is the foundation of the sport.“
Growing without losing the roots
In 1992 JAKO moved to Hollenbach with five employees; in 1999 SC Freiburg became the first Bundesliga club in JAKO. By 2018 more than 100,000 teams in over 50 countries wore the brand. Since 2021 Nadine and Yvonne Sprügel have led the family business in its second generation.
- 1989Founded in a garage in Stachenhausen
- 1992Move to Hollenbach – with five employees
- 1999SC Freiburg: the first Bundesliga club in JAKO
- 2018More than 100,000 teams in over 50 countries
- 2021Second generation: Nadine and Yvonne Sprügel
- 2022Partnership with KOMM MIT for youth football
For the grassroots
Together with the charity KOMM MIT, JAKO has handed over more than 25,000 shirts, shorts and socks to over 600 youth clubs since 2022. The founding idea still holds: every team deserves kit it can be proud of.
Shop the story
What Rudi wanted in 1989 – one click today
Teamline One: the kit that gets clubs onto the pitch in one look, fast and affordable. Pick a colour, pick a size, done.
The complete match kit
Shirt, shorts and socks in club colours. Choose sizes per item and the number of kits – everything goes into the cart together.
Jersey One short sleeve€17.99Shorts Manchester 2.0€10.91
